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“We knew we needed the show,” Ostroff (currently president of Condé Nast Entertainment) said. You have to really hit something that’s in the zeitgeist, or really going to matter to people in a way that becomes an emotional connection.
And it was even more difficult for us, because we were going after a younger, more finicky audience.”It was a perfect storm: a buzzy property, a hot creative team, and a new network.
Van der Woodsen, by contrast, is the blonde, effortlessly cool free spirit.
Ostroff recalled that, about seven or eight years ago, she had a meeting with Chinese executives, who told her that the most illegally streamed show in China was not During the filming of the pilot in 2007—the cast now assembled in New York—Schwartz and Savage felt confident they had magic on their hands.
In addition to Lively as Serena, they had cast relative unknowns Leighton Meester, Crawford, Penn Badgley, and Ed Westwick as Blair, Nate, Dan, and Chuck, respectively.
On the tenth anniversary of the CW’s flagship series, Blake Lively had quit acting.
The blonde Tarzana, California, native—who, one imagines, leaves a trail of sunflower emojis and the scent of cupcake icing in her wake wherever she goes—had had enough.
It’s currently available on Netflix, where a new generation is discovering the show for the first time.