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WSB-TV, virtual channel 2 (UHF digital channel 39), is an ABC-affiliated television station licensed to Atlanta, Georgia, United States.
The station maintains studios and offices at the WSB Television and Radio Group building on West Peachtree Street in Midtown Atlanta; its transmission tower is located on the border of the city's Poncey-Highland and Old Fourth Ward neighborhoods.
Its sister AM station was the longtime radio flagship of the Braves, carrying the broadcasts for 38 out of the 46 years that the franchise has been in Atlanta, dating back to 1966. ABC was the highest-rated network for most of the late 1970s and, at that time, was looking for stronger affiliates across the country, including Atlanta.
Ernie Johnson, Sr., a former Braves pitcher and father of his namesake Turner Sports broadcaster, with future Hall of Fame announcer Milo Hamilton (who simultaneously pulled double-duty anchoring Channel 2's sportscasts during this time) were the main announcers for what was then the largest television network in baseball. ABC's longtime Atlanta outlet, WXIA, frequently traded second place with WAGA.
The station's digital channel is multiplexed: WSB-DT went on the air on April 17, 1998, making it one of the first regular-service digital television stations in the country (the -DT suffix is not mandated by the FCC, thus it is WSB-TV even for digital).
The over-the-air digital subchannel 2.2 started carrying the Retro Television Network on January 28, 2008.
It is the second-oldest station south of Washington, D.
C.; only Richmond, Virginia's WTVR-TV (channel 6) is older. Cox, publisher of The Atlanta Journal, and who also owned WSB radio (AM 750 and 104.5 FM, now on 98.5 FM).
In 1956, the WSB stations moved into the noted "White Columns" building, designed and built according to the Colonial Revival style, a defining characteristic of Atlanta architecture.
WSB-TV is located less than one block south of the building formerly utilized by WXIA when that station moved its operations to WATL's studios in 2008.
The station was the original local television broadcaster of the relocated Atlanta Braves baseball team, carrying the games from 1966 to 1972, until the Braves telecasts moved to WTCG (now WPCH-TV) in 1973.
They would remain there for 43 years, until a much more modernist concrete and glass facility was built adjacent to it (on the same property) in 1998.
The new building, which has been dubbed "Digital White Columns" by some, is located just off Atlanta's famed Peachtree Street, on the dead-end northern portion of West Peachtree Street which is actually east of Peachtree Street.