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According to e Marketer, social network ad spending reached .68 billion in 2015 and should reach .98 billion by the end of 2017.In 2015, Facebook make .50 billion in ad revenue alone.Most social networking sites like Facebook, Twitter, Tumblr, and many others offer their services to members for free, yet still net significant income through ad dollars.The top social ad sellers in the United States market, also according to e Marketer, are (in order) Facebook, Twitter, and Linked In.Sites are able to offer services and accounts for free because of the staggering sums of money spent on ads.According to BBC News, social networking sites are uniquely positioned to make money by matching people to products.Don't forget that every time you check-in somewhere, change your relationship status, click on certain ads, join specific groups, and visit a site, your information is being recorded.A 2015 study conducted by the University of Missouri found regular use of Facebook could lead to depression if the site triggered envy in the user.
The highlight of the website is the multiple advice columns that focus on everything from general life issues and relationships to the Ask Ms.
In a study published in 2016 by a researcher at Swansea University, people experienced the psychological symptoms of withdrawal when removed from social media.
As people spend increasing amounts of time on social networks, they experience less face-to-face interaction which also makes them more dependent on devices.
Since you generate content on a social networking site that indicates your interests, social and work background, and a great deal of other information about your personal preferences, the social networking sites can target advertisements specifically to you, a service for which advertisers are willing to pay significant amounts of money.
For example, a targeted advertisement on Facebook can be narrowed down to users within a certain zip code, with a specific job title, and with interests in a printed or digital publication.
Hyper-networking was also associated with depression, substance abuse, poor sleep patterns, suicide and poor academic performance.